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<channel>
	<title>annelouarchive</title>
	<link>https://annelouarchived.cargo.site</link>
	<description>annelouarchive</description>
	<pubDate>Wed, 19 Feb 2025 06:24:19 +0000</pubDate>
	<generator>https://annelouarchived.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>About AnneLou</title>
				
		<link>https://annelouarchived.cargo.site/About-AnneLou</link>

		<pubDate>Wed, 19 Feb 2025 06:24:19 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/About-AnneLou</guid>

		<description>
	

	

Hi, I’m Anne! Thanks for stopping by my website. Keep an eye out for my new website coming soon, and feel free reach out to connect.&#38;nbsp;

&#60;img width="1424" height="1424" width_o="1424" height_o="1424" data-src="https://freight.cargo.site/t/original/i/ab0452cf326c377fdf9f858e59987b29fec3b46cdc7a6f93e7e5036f5656507d/pfp.jpg" data-mid="226842121" border="0" data-scale="67" data-no-zoom src="https://freight.cargo.site/w/1000/i/ab0452cf326c377fdf9f858e59987b29fec3b46cdc7a6f93e7e5036f5656507d/pfp.jpg" /&#62;︎︎︎ Email

︎︎︎ LinkedInCurrently listening to:Love90 by Quiet Light




	























 



&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Header</title>
				
		<link>https://annelouarchived.cargo.site/Header</link>

		<pubDate>Tue, 30 Aug 2022 07:00:33 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Header</guid>

		<description>
	AnneLou
	
	

︎︎︎ 

 More &#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎ About Me &#38;nbsp; &#38;nbsp; &#38;nbsp;︎︎︎ Work
	


</description>
		
	</item>
		
		
	<item>
		<title>Home</title>
				
		<link>https://annelouarchived.cargo.site/Home-1</link>

		<pubDate>Fri, 02 Sep 2022 22:52:17 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Home-1</guid>

		<description>Anne enjoys using her creative and analytic skills for 
impactful storytelling and improving user experiences. &#38;nbsp;Currently a design intern @ Apple.
You are currently viewing Anne’s old website. Her new site is here.


&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b24e1ced9cdfe9192197ec23ac60134040bb44b91de0842d74f05e97812eca94/fanny.png" data-mid="157769476" border="0"  src="https://freight.cargo.site/w/1000/i/b24e1ced9cdfe9192197ec23ac60134040bb44b91de0842d74f05e97812eca94/fanny.png" /&#62;</description>
		
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		<title>Projects</title>
				
		<link>https://annelouarchived.cargo.site/Projects</link>

		<pubDate>Tue, 30 Aug 2022 07:00:33 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Projects</guid>

		<description>
&#60;img width="864" height="1296" width_o="864" height_o="1296" data-src="https://freight.cargo.site/t/original/i/e9808402a6d9db12e0e138e4f07afe258ae4245a7a563f4b705aedb2bdf7117c/amazonny.jpg" data-mid="158843409" border="0" data-caption="Prime Video Voice
UX Design" src="https://freight.cargo.site/w/864/i/e9808402a6d9db12e0e138e4f07afe258ae4245a7a563f4b705aedb2bdf7117c/amazonny.jpg" /&#62;
&#60;img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/518873e02c519432339b3eb315d2ddfe5d40ae9fcf8234c4f0c6c1e4decba091/sn-01.jpg" data-mid="163489104" border="0" alt="Design Internship" data-caption="Design Internship" src="https://freight.cargo.site/w/1000/i/518873e02c519432339b3eb315d2ddfe5d40ae9fcf8234c4f0c6c1e4decba091/sn-01.jpg" /&#62;
&#60;img width="3600" height="5400" width_o="3600" height_o="5400" data-src="https://freight.cargo.site/t/original/i/d655d97030fb6567b541375d19cc5f9c99ce7ae98187cafbbf5b86c74532188f/waste.jpg" data-mid="159798846" border="0" alt="Interactive Website" data-caption="Interactive Website" src="https://freight.cargo.site/w/1000/i/d655d97030fb6567b541375d19cc5f9c99ce7ae98187cafbbf5b86c74532188f/waste.jpg" /&#62;
&#60;img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/ce158de57e1ba4cca90b457c88e5434f3b00f5aa8cb47251da42bf08cef8bccc/culturephoto.jpg" data-mid="162620715" border="0" alt="Culture Layer" data-caption="Culture Layer" src="https://freight.cargo.site/w/792/i/ce158de57e1ba4cca90b457c88e5434f3b00f5aa8cb47251da42bf08cef8bccc/culturephoto.jpg" /&#62;
&#60;img width="878" height="1333" width_o="878" height_o="1333" data-src="https://freight.cargo.site/t/original/i/fde1c45795db8b6d25f41932c9dca9af704d6085248b407d33570b84287abc42/Frame-7.jpg" data-mid="188429464" border="0" alt="Reformation Sustainability App" data-caption="Reformation Sustainability App" src="https://freight.cargo.site/w/878/i/fde1c45795db8b6d25f41932c9dca9af704d6085248b407d33570b84287abc42/Frame-7.jpg" /&#62;
</description>
		
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	<item>
		<title>Amazon Prime Redesign</title>
				
		<link>https://annelouarchived.cargo.site/Amazon-Prime-Redesign</link>

		<pubDate>Tue, 30 Aug 2022 07:00:34 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Amazon-Prime-Redesign</guid>

		<description>&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e4d919302a21021b0057acdf1f95a2359cb5d68fcc7624b54778e21b10d604d0/thumbnailamazon.png" data-mid="162540988" border="0" data-scale="75" data-no-zoom src="https://freight.cargo.site/w/1000/i/e4d919302a21021b0057acdf1f95a2359cb5d68fcc7624b54778e21b10d604d0/thumbnailamazon.png" /&#62;

Prime Video Redesign


	

Overview:
 Implemented
a voice-to-search feature to increase efficiency for users streaming
experience. 




	



Context: Introduction to Interaction Design Duration: 5 weeksApplied methods: rapid usability testing, think aloud interview, heuristic
evaluation, A/B testing, site mapping, wireframing. Composing the information
architecture, user peronas, and user flow diagrams. Tools: Figma






	

Initial Research

Began the project with various methods to gain an understanding of the original platforms design patterns and how users navigate and achieve their goals throughout the interface.Desk Research Evaluation 



Sourcing critiques and pain points from Prime Video’s app
store comments and medium posts. Relevant findings there was an issue with overwhelming
advertisements and tiles and further usability complaints comparing the
features when using different devices. 




Heuristic Evaluation 



Using Neilson’s usability heuristics, I found Recognition
Rather Than Recall at the lowest severity within the platform and Minimalist Design
at the highest severity. The home screen has stacked tab bars since it is balancing
the search for the Amazon Store and Prime Video; I found this visually busy
especially with the color of the Amazon Store tab bar being visually prioritized
despite the user being on the Prime Video site. 




Rapid Usability Testing&#38;nbsp; /&#38;nbsp; Think Aloud Method



Assessment focusing on participants thoughts on the
usefulness of the current Prime Video mobile app and desktop version. Prepared three
tasks and had participants verbalize any errors or positive findings. My goal was to attain
feedback from the participant that would narrow down to what features I could
improve within the original UX. 







 







	

 



	Ideation























After 30 sketches of different ideas, I downselected 10 and a voice-to-search
feature was one idea out of ten low-fidelity screens.

With support of the various methods of evaluation, I recognized the
problem of repetitious headers and graphics; this feature can turn an
overwhelming experience into a simpler streaming experience.





	&#60;img width="1292" height="746" width_o="1292" height_o="746" data-src="https://freight.cargo.site/t/original/i/01a30d104f956b8d692c3508ad01586c86dc94d16e8e9f8c3f9fc25a524762e8/Frame-32-1.png" data-mid="162602391" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/01a30d104f956b8d692c3508ad01586c86dc94d16e8e9f8c3f9fc25a524762e8/Frame-32-1.png" /&#62;&#60;img width="6228" height="2497" width_o="6228" height_o="2497" data-src="https://freight.cargo.site/t/original/i/2465015d24c973a2b50565842d54c4c684f03916e7284aae16f9c6bf4a084c50/Ledger-72dpi-Page-1-2.jpg" data-mid="162543905" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/2465015d24c973a2b50565842d54c4c684f03916e7284aae16f9c6bf4a084c50/Ledger-72dpi-Page-1-2.jpg" /&#62;

	
	


Prototyping and Testing



















Multiple variations of the concept for users to test.&#38;nbsp;


︎︎︎ User testing Questions
o	Can users complete the tasks easily?o	Is this feature valuable to users?o	How is the aesthetic of the interface engaging or pleasurable?o	What do you think about this design?o	Is this interface easy to use?o	What are the most annoying steps to complete the task?
	


	

.&#38;nbsp;
	




	



&#38;nbsp;Actionable Feedback





•&#38;nbsp; Location of the button on search screen, having it on the
home screen is not clear enough what the function of the 
button would serve
 •&#38;nbsp; Having the listening screen be clear for users that it is 
still
on the app, can get confused with Siri
•&#38;nbsp;&#38;nbsp;Unlike the original Prime Video design, having the search
field remain at the top of the screen after the voice 
search is completed.


&#38;nbsp;&#38;nbsp;&#38;nbsp;





	

Early Variation 1


&#60;img width="4347" height="9406" width_o="4347" height_o="9406" data-src="https://freight.cargo.site/t/original/i/87b79ea053d1f1c79d5139b697d7816fadc00d6179724a2ef809731c82bfad91/iPhone-14---106.png" data-mid="162544916" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/87b79ea053d1f1c79d5139b697d7816fadc00d6179724a2ef809731c82bfad91/iPhone-14---106.png" /&#62;&#38;nbsp;&#60;img width="4348" height="9406" width_o="4348" height_o="9406" data-src="https://freight.cargo.site/t/original/i/ce75ae4879f43bfbe00ebcc709f0091602dce9e24a0f9dd08e6bbcf027a3f873/iPhone-14---107-1.png" data-mid="162544902" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/ce75ae4879f43bfbe00ebcc709f0091602dce9e24a0f9dd08e6bbcf027a3f873/iPhone-14---107-1.png" /&#62;




	

Early Variation 2
&#60;img width="2888" height="6250" width_o="2888" height_o="6250" data-src="https://freight.cargo.site/t/original/i/683731065cb2e6a5a40610be226466f18cb0f8242bb56c4bae0d494cc3d5faec/iPhone-14---109.png" data-mid="162545879" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/683731065cb2e6a5a40610be226466f18cb0f8242bb56c4bae0d494cc3d5faec/iPhone-14---109.png" /&#62;&#38;nbsp;&#60;img width="2888" height="6250" width_o="2888" height_o="6250" data-src="https://freight.cargo.site/t/original/i/4345e2cad804d5a4b0e4b4857d153ec287d166b0ea30dd0b26d36cb9667515bc/iPhone-14---108.png" data-mid="162545877" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/4345e2cad804d5a4b0e4b4857d153ec287d166b0ea30dd0b26d36cb9667515bc/iPhone-14---108.png" /&#62;





	

 A/B Testing

Goal: To increase use of voice-to-text button 
Primary metric: Click-through rate, how many people
 successfully search using voice-to-text 
Hypthesis: I think adding a redo and confirm button to the screen would help the microconversions of the app



	&#60;img width="3207" height="2397" width_o="3207" height_o="2397" data-src="https://freight.cargo.site/t/original/i/309a8c22812ea958df6220c4dde1d39afc0ce223d597d3ba950f33e441d054da/Slide-4_3---54-1.png" data-mid="162602934" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/309a8c22812ea958df6220c4dde1d39afc0ce223d597d3ba950f33e441d054da/Slide-4_3---54-1.png" /&#62;&#60;img width="2622" height="1813" width_o="2622" height_o="1813" data-src="https://freight.cargo.site/t/original/i/e65072775f753c3b0d7850918d97b11f5c6df6a81ecb9dfcf92bbf6b1808ce8b/Slide-4_3---56.png" data-mid="162602834" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/e65072775f753c3b0d7850918d97b11f5c6df6a81ecb9dfcf92bbf6b1808ce8b/Slide-4_3---56.png" /&#62;
Final Deliverables
	




	








	&#60;img width="4260" height="2805" width_o="4260" height_o="2805" data-src="https://freight.cargo.site/t/original/i/35012ae2da56af1702bc749aef7f6a4cc4364c3d3a7a3f028497a4539b0db2dc/Frame-30-2.png" data-mid="162599664" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/35012ae2da56af1702bc749aef7f6a4cc4364c3d3a7a3f028497a4539b0db2dc/Frame-30-2.png" /&#62;
&#60;img width="2323" height="818" width_o="2323" height_o="818" data-src="https://freight.cargo.site/t/original/i/9a46bab8b876fde2fcdb92b7cbbd9b4cee599b5523c05530298ddc53e6fd204d/Frame-1-2.png" data-mid="162599633" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/9a46bab8b876fde2fcdb92b7cbbd9b4cee599b5523c05530298ddc53e6fd204d/Frame-1-2.png" /&#62;&#38;nbsp;




















&#38;nbsp;






&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Space Needle Internship</title>
				
		<link>https://annelouarchived.cargo.site/Space-Needle-Internship</link>

		<pubDate>Tue, 30 Aug 2022 07:00:34 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Space-Needle-Internship</guid>

		<description>&#60;img width="2160" height="1549" width_o="2160" height_o="1549" data-src="https://freight.cargo.site/t/original/i/6bffecc3977516aec03e73d0e6d507854c8536c999037e7b92f3e71729e8965e/13049_00_N504_web-2160x1549.jpg" data-mid="163490097" border="0" data-scale="51" data-no-zoom src="https://freight.cargo.site/w/1000/i/6bffecc3977516aec03e73d0e6d507854c8536c999037e7b92f3e71729e8965e/13049_00_N504_web-2160x1549.jpg" /&#62;




	

Design Internship @ the Needle



















	


Sole design intern at the Space Needle and Chihuly Garden and Glass 
focusing on visual design, marketing, and guest research.


	Position
Design and Marketing
 Intern
&#38;nbsp;


	Projects

Base2SpaceSeattle
Festál 
Guest Research







	Timeline
September 2022 - Present


	Tools Used
Adobe Illustrator
Adobe Photoshop 



	
	





	Learnings
1. Advantages of a large skillset when collaborating 



Reached out to various professionals in the company and rode
shotgun on a large variety of projects with my vast interest in different
branches of design. Along with main collaboration with Creative Director and
Marketing Manager, additionally got to make some edits to the Space Needle
website in connection with the Web Editor and learn firsthand on interaction
design projects with the Project Manager. 



















2. Importance of time management and prioritization 



Working for the Space Needle, everyday was different with its
large impact and influence in Seattle, meaning project deadlines and upcoming
events were sporadic at times. This kept me on my feet, and I learned that good
communication is paramount when projects start overlapping.&#38;nbsp;
	











Delivered and upcoming works&#38;nbsp;︎︎︎
&#60;img width="1585" height="2016" width_o="1585" height_o="2016" data-src="https://freight.cargo.site/t/original/i/0f64acb664a0671b5977c5127a296a6d5e5a2d9267c8c9a621b766fda6ab2fa5/rgb.jpg" data-mid="159901406" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/0f64acb664a0671b5977c5127a296a6d5e5a2d9267c8c9a621b766fda6ab2fa5/rgb.jpg" /&#62;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#60;img width="6750" height="8550" width_o="6750" height_o="8550" data-src="https://freight.cargo.site/t/original/i/67f92aa98f14112c9eea343ba503533137cdf02d1d959335ec01e4566c033310/TicketSignageNov8th-1.jpg" data-mid="160020278" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/67f92aa98f14112c9eea343ba503533137cdf02d1d959335ec01e4566c033310/TicketSignageNov8th-1.jpg" /&#62;

&#60;img width="940" height="601" width_o="940" height_o="601" data-src="https://freight.cargo.site/t/original/i/69ff58a806189a0a2852a0f06b104f8006a7ddeecd3ab0a349477f6c8d27af64/Frame-4.png" data-mid="160019906" border="0" data-scale="48" src="https://freight.cargo.site/w/940/i/69ff58a806189a0a2852a0f06b104f8006a7ddeecd3ab0a349477f6c8d27af64/Frame-4.png" /&#62;&#38;nbsp; &#38;nbsp;&#60;img width="1639" height="2016" width_o="1639" height_o="2016" data-src="https://freight.cargo.site/t/original/i/d6c35904a0bb81d9951937dc03d9865576513f1421e3b93e3146e47ec2090880/Frame-5-1.png" data-mid="160021552" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/d6c35904a0bb81d9951937dc03d9865576513f1421e3b93e3146e47ec2090880/Frame-5-1.png" /&#62;


︎︎︎ Check back soon to read about my overall internship experience.</description>
		
	</item>
		
		
	<item>
		<title>Waste Age</title>
				
		<link>https://annelouarchived.cargo.site/Waste-Age</link>

		<pubDate>Tue, 30 Aug 2022 07:00:35 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Waste-Age</guid>

		<description>&#60;img width="1944" height="1296" width_o="1944" height_o="1296" data-src="https://freight.cargo.site/t/original/i/d614a2effcb2226736bab7d9322a24639732e6d4a36afd1621bf14f0e991393e/MOCK.jpg" data-mid="159915713" border="0" data-scale="74" data-no-zoom src="https://freight.cargo.site/w/1000/i/d614a2effcb2226736bab7d9322a24639732e6d4a36afd1621bf14f0e991393e/MOCK.jpg" /&#62;


	

The Waste Age


Focusing on typographic and visual skills to create interactive website from the article “The Waste Age.”



 Context: 376 Advanced Typography Duration: 3 weeksApplied methods: Typesetting, visual hierarchy  Tools: Figma














 




















	Created two scrollable sections of the screen with the main article and questions. Instead of pull quotes, significant parts of the article as
questions are highlighted to the side of the screen that users can hover over. Challenged myself typographically by pushing to find a way to have a scale change within
the website.



	















&#60;img width="699" height="1035" width_o="699" height_o="1035" data-src="https://freight.cargo.site/t/original/i/7876c46263d697609873471268a2db09c6f43b7cfe3a934212108b89a2e1ef5e/Frame-20.png" data-mid="159921831" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/699/i/7876c46263d697609873471268a2db09c6f43b7cfe3a934212108b89a2e1ef5e/Frame-20.png" /&#62;
&#60;img width="699" height="1035" width_o="699" height_o="1035" data-src="https://freight.cargo.site/t/original/i/f81aa6206e67dfd4cc00ad3b201830c5cdb23557ae2f94935e16bfd87582565f/Frame-21-1.png" data-mid="159922037" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/699/i/f81aa6206e67dfd4cc00ad3b201830c5cdb23557ae2f94935e16bfd87582565f/Frame-21-1.png" /&#62;
&#60;img width="699" height="1035" width_o="699" height_o="1035" data-src="https://freight.cargo.site/t/original/i/2251ad2bdf6a9e89fec78196c582c40264d9d0673e205c14d451702de9e7b38a/Frame-19-1.png" data-mid="159921784" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/699/i/2251ad2bdf6a9e89fec78196c582c40264d9d0673e205c14d451702de9e7b38a/Frame-19-1.png" /&#62;





















	Reflecting
With climate issues being so pertinent to today, I struggled
in the ideation process to feel content with a concept that shed light enough
light on the weight of these issues, but still making it visually and interactively
compelling. After many rapid ideation spurts, I am happy to deliver an outcome that
balanced the areas of content, typography, and interactivity. &#38;nbsp;
	
</description>
		
	</item>
		
		
	<item>
		<title>Maps </title>
				
		<link>https://annelouarchived.cargo.site/Maps</link>

		<pubDate>Tue, 30 Aug 2022 07:00:35 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Maps</guid>

		<description>&#60;img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/eb4f0d1b50c43d6c488915366fb2a36a7b67adba98b6e2e8defe48a4d0d98110/cultu.jpg" data-mid="162618843" border="0" data-scale="64" data-no-zoom src="https://freight.cargo.site/w/1000/i/eb4f0d1b50c43d6c488915366fb2a36a7b67adba98b6e2e8defe48a4d0d98110/cultu.jpg" /&#62;

Apple Maps Culture Layer



	Overview:&#38;nbsp; Two ways users can use feature on Apple Maps 
that increases users’ cultural awareness

	

Context: Introduction to Interaction Design
 Team: Faith Ong &#38;amp; Evelynn Li
Applied methods: Crazy 8s, competitive analysis, rapid user research, prototyping, wireframing, information architecture, user flows











	Problem︎︎︎ Cultural ignorance and laziness

Our team realized cultural education and awareness is often not prioritized and is typically a low priority feature within big platforms, which can lead to a prone to cultural misunderstandings and offenses, and general lack of empathy.


	



Background Research&#38;nbsp;



	

We wanted to learn how important it is for users to learn about different cultures.&#38;nbsp;

	


	How important is cultural awareness to you?
9.3
Out of 10 average
	What resources do you use when wanting to learn about a new culture?&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;• Google&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;• Social media&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;• School events


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;



	Was there ever a time you felt culturally uneducated visiting a new place?&#38;nbsp;
75%
Have experienced this feeling.
	






	



Relevant Insights
 Users are aware of the benefits of cultural awareness day-to-day and while traveling
Should provide educational opportunity of the history of different places


	


Former iterations &#38;nbsp;




	&#60;img width="717" height="870" width_o="717" height_o="870" data-src="https://freight.cargo.site/t/original/i/6b8b2692fa325a8f1af8d5f6e6decec68a7a99f8e7f1076f730701722ecbfdc9/Frame-14-3.png" data-mid="166088254" border="0" data-scale="64" src="https://freight.cargo.site/w/717/i/6b8b2692fa325a8f1af8d5f6e6decec68a7a99f8e7f1076f730701722ecbfdc9/Frame-14-3.png" /&#62;

Rationale for not moving forward:



















Idea for highlighting where denser cultural
 information is
did not adhere visually to 
current design language.









	&#60;img width="619" height="944" width_o="619" height_o="944" data-src="https://freight.cargo.site/t/original/i/5bab76264c07b63265af28de91af8648587ee5cdbb06574521711a936458d0b6/Frame-13-5.png" data-mid="166088247" border="0" data-scale="53" src="https://freight.cargo.site/w/619/i/5bab76264c07b63265af28de91af8648587ee5cdbb06574521711a936458d0b6/Frame-13-5.png" /&#62;

Rationale for not moving forward:&#38;nbsp;



















Card with cultural guideline information that 
should be lower in the hierarchy;
plays too high 
of a role in the information architecture despite the information not
being of greatest user value. 








	&#60;img width="744" height="927" width_o="744" height_o="927" data-src="https://freight.cargo.site/t/original/i/285fb48c182dc7338b454899793573a857e48e575d9b87e08aaba6bb73bf8c00/Frame-7-1.png" data-mid="166088180" border="0" data-scale="62" src="https://freight.cargo.site/w/744/i/285fb48c182dc7338b454899793573a857e48e575d9b87e08aaba6bb73bf8c00/Frame-7-1.png" /&#62;




















Rationale for not moving forward: 



















Having a drawer with filters did not draw 
enough focus to
our goal of cultural education; 
knew there was a better way to design for 
this
user goal.











&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 



User Testing Prototype


	
	



Relevant user insight on usability:&#38;nbsp;

“I would read the information if I had the time, but if I was in a hurry I wouldn’t but try to read later.”


Relevant user feedback on funtionality:
 




“Once you know how it works and what its for, its seems very self-explanatory”






	

	


User Journeys





















Based off our user testing, we noticed that this feature
 would be mainly used while users are traveling or have extra 
time to browse the map,
but not as likely to use it when simply
 heading to a destination in their
day-to-day life. These
 insights supported our design rationales by creating two
different flows that would show this feature. 







	&#60;img width="2565" height="1357" width_o="2565" height_o="1357" data-src="https://freight.cargo.site/t/original/i/af0500c67e266683ba0703f179c39108c1524d6b70d3a65b16bce2b0c9268d96/_-User-Journey-1.png" data-mid="162606472" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/af0500c67e266683ba0703f179c39108c1524d6b70d3a65b16bce2b0c9268d96/_-User-Journey-1.png" /&#62;&#60;img width="2568" height="1508" width_o="2568" height_o="1508" data-src="https://freight.cargo.site/t/original/i/d7c1750d0bad3ada5338577f3ae133aeb320894689bff523709416fe31098922/_-User-Journey.jpg" data-mid="162606565" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/d7c1750d0bad3ada5338577f3ae133aeb320894689bff523709416fe31098922/_-User-Journey.jpg" /&#62;


Final Videos












	
	





	
	



</description>
		
	</item>
		
		
	<item>
		<title>Token</title>
				
		<link>https://annelouarchived.cargo.site/Token</link>

		<pubDate>Tue, 30 Aug 2022 07:00:36 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Token</guid>

		<description>Reformation In-Store App

	







Overview:&#38;nbsp;



How can searching for Reformation’s sustainability practices be transformed as an in-store experience?








	


Context: Interface Design&#38;nbsp;Duration: 5 weeksApplied methods: UX/UI Design, Creative DirectionTools: Figma





	

︎︎︎This project is under construction

Thank you for your patience.













	
	



	


	


	
	
	


	





</description>
		
	</item>
		
		
	<item>
		<title>Misc.</title>
				
		<link>https://annelouarchived.cargo.site/Misc</link>

		<pubDate>Tue, 30 Aug 2022 07:00:36 +0000</pubDate>

		<dc:creator>annelouarchive</dc:creator>

		<guid isPermaLink="true">https://annelouarchived.cargo.site/Misc</guid>

		<description>
	graphic + physical design collection&#38;nbsp;





	&#60;img width="864" height="1296" width_o="864" height_o="1296" data-src="https://freight.cargo.site/t/original/i/35f13e8a042bb99a1f2390e5f204a0a46181267ee1589c8d0ad11a1bc2d9b8cb/announcy.jpg" data-mid="158844943" border="0" data-scale="64" src="https://freight.cargo.site/w/864/i/35f13e8a042bb99a1f2390e5f204a0a46181267ee1589c8d0ad11a1bc2d9b8cb/announcy.jpg" /&#62;
	Poster with requirements of using typeface ITC Machine. Designer
of ITC Machine, Ronné Bonder, described himself as a lotus flower, and I
centered the poster around that symbolism + 80’s magazine inspiration.


	
	


 &#38;nbsp;


	





















Poster describing a personal 
collection; focused on my vintage
clothes collection. 
For Part B of the project, upcycled a
 pair of old jeans to
focus my theme of sustainable fashion practices. 







	&#38;nbsp;&#38;nbsp;&#60;img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/a346540d5b379aca84a848165a815008112255ecd67b59eca8787b545d2d3021/FernandezPartA-11.png" data-mid="162528166" border="0" data-scale="49" src="https://freight.cargo.site/w/612/i/a346540d5b379aca84a848165a815008112255ecd67b59eca8787b545d2d3021/FernandezPartA-11.png" /&#62;&#38;nbsp;&#60;img width="2441" height="3301" width_o="2441" height_o="3301" data-src="https://freight.cargo.site/t/original/i/02dc2cd4d3a23864ae4b9ddc212b29665cf9c9d11a950572323c435462208477/PartBFernandez-02-1.png" data-mid="162526801" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/02dc2cd4d3a23864ae4b9ddc212b29665cf9c9d11a950572323c435462208477/PartBFernandez-02-1.png" /&#62;





	
&#60;img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/39f9ad5a063f84dcf955b1b40ef1d11d6fd4dd0e21eab1b73e1328db06afe0b6/goalz.jpg" data-mid="158844962" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/39f9ad5a063f84dcf955b1b40ef1d11d6fd4dd0e21eab1b73e1328db06afe0b6/goalz.jpg" /&#62;

	




Focusing on typographic composition, make poster of goals using only features on Google Docs.











	


	



Laser cut letter focusing on designer&#38;nbsp;
Gail Anderson’s life
and successes.


	


















&#60;img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/37a9c5613db92c037b9693d7c8b31112b569020abbf78f00d8480bbbe8c9d5bf/CURLYGAILdocument-1.jpg" data-mid="158844977" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/37a9c5613db92c037b9693d7c8b31112b569020abbf78f00d8480bbbe8c9d5bf/CURLYGAILdocument-1.jpg" /&#62;








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